Running a blog is a lot of work. It can be time-consuming and exhausting, but it’s also incredibly rewarding. One of the most effective tools you have at your disposal is digital marketing. If done correctly, digital marketing can help you become an industry leader and reach new audiences that might otherwise never hear about you.
So, don’t let this opportunity go to waste. There are many ways you could be sabotaging your digital marketing efforts and turning away interested audiences. Here are the six most common mistakes bloggers make with their digital marketing and how to avoid them.
1) Your Content Isn’t Mobile-friendly
A lot had changed since the early days of the internet when video chats happened at libraries and memes were printed out. Now, people use video chat over their phones, memes are posted on social media apps, and not everyone has access to a library where they can print things out.
This is why all your content must be mobile-friendly. If your blog isn’t displaying correctly on mobile devices, you’re losing potential audiences and opportunities.
How to avoid it: Simply put, make sure all your content is mobile-friendly. You can do this by using a reliable video ad marketplace. This way, you’ll be able to display video ads on your website that works on both desktops and mobile platforms.
2) You Aren’t Using Influencers
Everyone knows video is huge right now, but it’s not enough to have video content on your site. To reach new audiences and expand your brand, you need influencer video content. And the good news is that top video creators are only a few emails away.
But creating video content isn’t the only thing video influencers have to offer. They also have a massive audience that will never see your ads, simply because they don’t watch traditional ads.
How to avoid it: Connect with influencers. It’s fairly easy to do — find people who share your brand values and are interested in the same things you are. Then, send them an email letting them know you would love to collaborate.
3) You Aren’t Using Social Media Tools
Social media is probably one of the most important tools you have at your disposal, but it’s also one of the most frequently overlooked. Don’t let this happen to you because social media can be a great way to market your blog and build relationships with your audiences.
How to avoid it: You should be using social media tools to automate your blog, create email campaigns for subscribers, and even direct traffic to your blog. But if you’re not, it’s time to start! Try using the best social media tools for bloggers, and you’ll experience a massive surge in your digital marketing.
4) You Aren’t Optimizing Your Blog Post Titles
It’s easy to put a lot of time and effort into your blog posts and then not give them the title they deserve. While this may seem like a mistake, it’s one that many bloggers make because they often don’t think about it. But when you aren’t optimizing your blog post titles, you’re missing out on opportunities to engage with your audience and attract new viewers.
How to avoid it: Everyone knows blog titles need to be catchy and enticing, but make sure they also include a strong call to action to engage your readers. This way, you’ll be able to attract new readers and convert your audience into subscribers.
5) You’re Ignoring Paid Ads
Paid ads are an incredibly effective way to reach new audiences and grow your brand. But they’re also a great way to waste money if you aren’t using them correctly. If you’re not already investing in paid ads, you’re missing out on opportunities to reach new audiences and tap into new revenue streams.
How to avoid it: Run regular paid advertising campaigns on Facebook, Instagram, Twitter, Google AdWords, and other platforms. This way, you’ll be able to tap into new audiences while also building relationships with your current audiences.
6) You Aren’t Optimizing Your Blog Posts for SEO
Optimizing your blog posts for SEO is one of the best ways to get more traffic to your website. This is because search engines are often some of the best sources for new audiences. But if you’re not optimizing your blog posts for SEO, you could be missing out on a lot of traffic.
How to avoid it: Optimizing your blog posts for SEO is an essential part of digital marketing, so make sure you’re always crafting titles and meta descriptions that will help your target audience discover your content. This way, you’ll be able to drive more traffic to your website and convert them into subscribers.
Digital marketing is a huge undertaking, and it can be easy to make mistakes. But by avoiding the six most common errors, you’ll be well on your way to success. So what are you waiting for? Follow these tips, and start getting more traffic to your blog today.