Potential customers are not as easily convinced with hard selling and direct advertising. They want to know who you are, your brand values, and what you can offer them beyond a product or service. One popular way to achieve these objectives is to use video storytelling. Video marketing strategies have evolved and are a go-to tactic of many online marketers and businesses.
Videos are an effective marketing tool because they convey a gamut of emotions, actions, and moods that may resonate with whoever watches them. Video marketing provides plenty of benefits for those who will use it. These are ways to tell effective stories using this format.
Establish Objectives
Experts from production company services cite that many companies think that creating a video is easy and will solve all their problems. The full steam ahead approach without clear objectives yields mixed results and wasted resources. Before making a video, have clear goals and phases to reach them. This approach allows you to delineate roles and identify possible changes you need to make along the process. Determine the intended audience, write a script that connects with your target market, and have a specific call-to-action. These improve the conversion rate of your video and provide you with a guide for future campaigns.
Have a Strong Narrative
The story arc will keep a viewer wanting more. Create a strong narrative that is easy to follow and understand, add a few twists to keep it interesting, and make the protagonist come out on top. Relatable characters resonate with your target audience, if they feel represented, they are likely to associate the positive emotions they feel with your brand and the solutions you provide.
Make it about the Customer
Focusing on your brand when you create videos is a recipe for disaster. Talking about yourself may turn off viewers; they see enough ads whenever they open social media and read the news. The video you publish must be about the customer and their experiences. Show challenges that your buyer persona goes through and let the viewer make their own opinion about the solution you provide. You can guide them through the buyer’s journey with the video and then present your brand as a way to alleviate their problem.
Show Value
One of the objectives of your video should concentrate on the value it provides to viewers. Is it inspirational or educational? Once you identify the video’s value it will be easier to make a pitch to your potential customers. How-to guides are a popular and valuable content type because it educates a viewer about your product or service. It is also content that is easy to share.
Keep it Short and Simple
People watch videos because they can consume at their convenience. Keeping this content type short and simple address the short attention span of many audiences today. Keep your message concise and direct so that your viewer knows its value and your solution immediately.
These are ways to formulate an effective narrative for your videos that connect and resonate with your audience. This content type can deliver the results you want, as long as you know how to use it.
